Global Branding
Primark is Coming; US Specialty Apparel Sector Disrupted
Business models that don’t evolve are always threatened by disruption. The US specialty apparel sector is a fascinating case study in businesses, and brands, entrenched for long periods of time (decades), seemingly safe, but now facing imminent destruction. The concept of the shopping mall is dated; millennials have different habits than teens in the 80s…
Read MoreUniqlo Launches Flagship in New York City – Prospects for the Brand and Fast Retailing (9983.JP)
Uniqlo is the main global brand produced and designed by Japanese parent company Fast Retailing (9983.JP). Uniqlo is an older brand with a domestic focus on market share in Japan. The company has done a great job of growing as a Japanese specialty retailer with its compartmentalized presentations and spartan, clean, and colorful styles. The…
Read MoreTom Brady, Mos Def and Deckers launch Ugg for Men
Decker (DECK) has been one of the biggest success stories in the consumer space this decade. Since the depths of the financial crisis the stock has more than quintupled from sub-$20 to $100. The brand expansion and sustainability of growth have been questioned all through the bull market in the stock. Ugg has been the…
Read MoreThe Johnny Cash Project – Google Now A Global Marketing Titan
Google recently ramped up spending to pursue initiatives described by the company as the next billion dollar opportunities. During the first quarter of this year, Google had plenty of detractors as the growth rate in expenses far outpaced the growth rate in sales. In Q2, there was a slightly different tune as Google achieved a…
Read MoreChanel, Gaspard Ulliel, Scorsese, and The Rolling Stones: The Awesome Power of Global Brands
One theme I have been highlighting is the value that exists in the developed European corporate sector which of course gets ignored as fears of a crisis escalate. Chanel having the ability to get Martin Scorsese to direct an advertisement with French actor, Gaspard Ulliel, with vintage Rolling Stones (“She Said Yeah – December’s Children…
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